Reasons For The Revolution Of The American Revolution

Circumstances that lead colonists to the American Revolution The American Revolution was one that was not started in a day, a week, or even a year. Rather, there were many actions taken and many circumstances that led the colonies toward a revolt. The clashing of colonists and the British caused ill feelings and tensions that built up to violence in some cases. Though the most important of those many factors may be debated, there are 3 that can be broken down to show their significance. The repression of the colonies by the British Parliament through passing of unfair laws, excessive taxation and blockade actions, and British military and Colonial actions that instigated uprisings. The new found colonial spirit structured a culture that began to inspire freedom and innovation for trade. This did not fare well with the British Parliament and after varied successes in the colonies, the Parliament began to see the colonial spirit as a threat. British Parliament attempted to repress the colonies and break the bonds of the culture that the colonies were building. The passing of different proclamations and laws would be the biggest attempts at oppression Parliament would try. After the defeating the French in the Seven Years War, the colonies acquired land west of their settlements. The colonists were elated by the victory because it inevitably meant that a western expansion opportunity was in sight. Not everyone was particularly excited with this notion. King George III had aShow MoreRelatedThe Reasons For The American Revolution992 Words   |  4 PagesAlthough the outcomes of the American Revolution only affected rich, white landowners at the time, it unknowingl y provided the stepping stones that will later create equality and liberty for all people in the United States. This historic revolution provided a representative democracy in which future generations may pass or amend laws based on the people’s needs; a radical thought at the time. Other countries since then, such as France and Haiti, have followed the footsteps provided by America inRead MoreReasons For The American Revolution1574 Words   |  7 Pages There are many reason for the American Revolution; however, I broke them up into four major groups: economic causes, ideological causes, strategic causes and political causes. The Proclamation Line of 1763 prohibited American settlement west of Appalachians, protecting Indian fur trade with Britain but limiting American settlement and land speculation. The British government sought to curtail American smuggling and avoidance of British mercantile regulations and customs duties. It also soughtRead MoreThe Main Reason The American Revolution Was Caused Was1395 Words   |  6 Pages The main reason the American Revolution was caused was because the tax of the colonists by the British, in which led the end of the seven-year war of the French and Indian. This issue was more engaged in the North more than the South because of their politician differences. The people that were business leaders, politicians, etc, did not like the situation that was going on they had their particular economy and political interests in enlightenment just to get people the big massesRead MoreAdvantages and Reasons Why the American Colonists Won over the British in the American Revolution1257 Words   |  6 PagesAdvantages and reasons why the American colonists won over the British in The American Revolution During the American Revolution, The British and the American colonists had many difficulties and challenges to overcome. Both sides had great disadvantages and advantages, but the in the end the colonists had the most advantages and won their independence from the British. Some of the most important reasons the colonists won was that they were fighting on their own continent and knew the land betterRead MoreThe Battle Of The American Civil War905 Words   |  4 PagesThe American Civil war occurred about seventy-eight years after the American Revolution, and has many of the same characteristics of a revolution. In both wars, the American people fought for what they believed in and the way of life that they wished to live. However, the two wars differ from each other, as the soldiers that fought in the Civil War fought a new American Revolution that could have split the new world. The Confederate soldiers in the Civil War fought to keep their way of life withoutRead MoreSavannah Whiting, Carson Lilley, Kennethan Heng . Mr. Porter.1168 Words   |  5 Pagesthree eras of revolution showcase various changes and continuities. The three-hundred year span features revolutions that started because of an assortment of different reasons, while many of them are practically duplicates in their results of the conflict, such as a government being abolished. Although these revolutions present diverse changes over time, the essence of almost every revolution in all three time periods reveals significant continuities between them. The European Revolutions of the 1700sRead MoreWhat Factors During The Colonial Period Essay1636 Words   |  7 Pagescolonial period led to American colonists declaring independence from the British Empire? Be sure to discuss the economic, political, and cultural aspects of the American Revolution. PROVISIONAL HYPOTHESIS: The structure of America revolution to address a various issue, which has great impact on America It, was the procedure where the thirteen colonies of North America became independent of Great Britain also then formed a new integrated government. The major reasons of America revolution are cultural, economicRead MoreCauses Of The American Revolution718 Words   |  3 Pages The American Revolution took place from 1765 to 1783. There are many well known reasons for the start of the American Revolution like king George III trying to impose tyranny over all the people by heavily taxing the American people and also the problem with trying to control people from the other side of the world. But there is one reason that is often not mentioned, and that is the American Revolution was also fought to preserve slavery. At the time slavery was a normal thing and to thinkRead MoreThe American Revolution Essays1027 Words   |  5 Pagesthe of the American Revolution .During the American Revolution the Seneca people had a critical role. The 3 three Seneca Chief’s , Big Tree, Corn Planter, and Half Town wrote a letter to them asking George Washington to stop killing their people. Some of the Seneca people joined the British, an interesting fact. Who were considering a revolution despite the fact that Native American’s didn’t do anything ? After the research that been done, it can be proven that the American Revolution was actuallyRead MoreThe Causes Of The American And French Revolution742 Words   |  3 PagesBoth the American and French Revolution were times when the people were tired o f being pushed around and rebelled against their own government to try to make it better for the people. The American revolution came before the French Revolution happened. The French Revol ution was based on the American revolution. The leader of the American revolution were George Washington, Thomas Jefferson, Benjamin franklin, and John Adams. The leader of the French Revolution were napoleon Bonaparte. One cause

Essay on Mary Shelleys Frankenstein and Bladerunner

Similarities between Frankenstein and Bladerunner Many similarities can be found between Mary Shelleys 1816 novel, Frankenstein and the 1982 movie Bladerunner . The number of similarities between these two works, created more than two hundred years apart, is staggering. A cursory look at both works reveals these similarities: Both stories feature a very intelligent person trying to play God through the creation of life. Both of the creatures were subsequently mistreated by their maker and society as a whole. In both stories, the audience is left feeling greater sympathy for the monster than for the creator. Both stories contain a very intelligent creator who seems unaware of the forces that they are dealing with. They†¦show more content†¦Are the Replicants revered or given special treatment because of this? No, in fact, they are treated as slaves and hunted down when they return to the birthplace of the human race. Both creators are faced with limited tools in which to create their new lifeforms, ...but my imagination was too much exalted by my first success to permit me to doubt of my ability to give life to an animal as complex and wonderful as man. The materials at present within my command hardly appeared adequate to so arduous an undertaking... (pg 53). This lack of materials causes both creations to suffer with characteristics that make them very different from the rest of humanity. Frankensteins monsters image was very disgusting, ...and I had selected his features as beautiful. Beautiful! -Great God! His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black, and flowing; ...only formed a more horrid contrast with his watery eyes, that seemed almost of the same colour as the dun white sockets in which they were set, his shriveled complexion and black lips (pg 57), while Tyrells replicants are without the ability to feel empathy, and have a four year life span. These differences force the creatures to confront those that created them. Frankensteins

Summary Response of the Earth Is Full Free Essays

In his article, The Earth Is Full, Friedman (2011) begins by stating that in recent years, first decade of 21st century, humanity encounters dangers that threaten humanity and the nature because of their unconcerned behaviors. Economic problems, high growing population rate and natural disasters compel humans to question about those recent years. The writer then moves on to the veteran Australian environmentalist-entrepreneur Paul Gilding and his book, Gilding, P. We will write a custom essay sample on Summary Response of the Earth Is Full or any similar topic only for you Order Now (2011) The Great Disruption: Why the climate crisis will bring on the end of shopping and the birth of a new world. More Summary of Devil at My Heels New York: Bloomsbury Press. Gilding (2011) discusses how much land and water area humanity needs to produce the resources they consume and absorb their waste. According to Gilding (2011), earth is growing at a dangerous rate and points out that over-used resources and worsening ecologic environment damage to social and economic system. Friedman reports the current growth rate is 150 percent of earth’s sustainable capacity and states that excessive use of resources and too much waste that creates the problem, â€Å"The Earth Is Full. He mentions about two loops; first, population growth and global warming push up food prices, which leads to political instability, which leads to higher oil prices, which leads to higher food prices, and so on in a insurmountable circle. Second, higher productivity means fewer jobs, which requires humans to produce more sources to create jobs. The more sources create global warming. Afterwards, the writer turns his attention to possible solutions . The solutions are discussed by giving Gilding’s eco-optimist view. In the article, also it is stated that economic systems are not changed without a crisis. Friedman (2011) states that â€Å"But don’t worry, we’re getting there. † Finally, Friedman prefers to use quotations from Gilding who say nations are heading for a crisis-driven choice and develop a new sustainable economic model slowly. Global warming, starvation, worsening ecological environment, exhaustion of resources, too much waste and the conflict between humanity and nature are very current and serious problems of the entire world. In the article these problems are discussed based on the fundamental source of the problems, high population rate. Also, based on Sullivan, M. 1999) Population control: How many are too many? , she states â€Å" Global warming, the thinning of the ozone layer, increasing crime rates, toxic chemicals in our food, and starvation in developing nations, each of which is at least partially due to growing world population† (Sullivan, 1999). According to that paper, there are now 5. 8 billion human beings on the planet now, an d according to the United Nations, the population of earth is expected to grow to around 7. 9 billion by 2050. According to statistics, it is clear that growth rate is too much for the earth and causes a huge instability. In the article, Friedman, T. (2011) The Earth Is Full, some economic models are taken in hand as a basis for the solution. However, the damages that high population brings cannot be dispelled only with economic systems. Also, political systems must be developed and humans must be made conscious about all of those problems. †¢Friedman, T. (2011) The earth is full. NYT †¢Gilding, P. (2011) The Great Disruption: Why the climate crisis will bring on the end of shopping and the birth of a new world. New York: Bloomsbury Press. †¢Sullivan, M. (1999) Population control: How many are How to cite Summary Response of the Earth Is Full, Papers

Exploring Breakdown In Global Virtual Teams -Myassignmenthelp.Com

Question: Discuss About The Exploring Breakdown In Global Virtual Teams? Answer: Introduction Bloom et al. (2014) stated that communication plays a crucial role in the organization and through effective communication managers in the organizations perform their basic responsibilities. These responsibilities are leading and controlling people, planning strategies and organizing the resources in order to accomplish the organizational objectives. McChesney (2015) depict that communication promotes motivation as everyone can participate in a decision-making process. On the other hand, Den Hartog et al. (2013) affirm that communication helps people to share their concern with proper logic. Large firms use a different type of communication strategies like internal and external communication (Bloom et al., 2014). These companies also emphasize on both verbal and non-verbal communication approach for a better result. The prime aim of this business report is to discuss the communication process in a larger firm. Relevant examples of both excellent and poor communications occurred in big forms will also discussed along with types or forms of communication used in these firms. Moreover, the nature of the communications used in the firms will be compared and the factors for the success and failure of the opted communication methods will also be illustrated. The discussion will also comprise of the details of the approaches through which each selected communication method for the betterment of the organization. Lastly, an overall conclusion will be presented based on the entire discussion. Discussion and analysis of findings Hartley (2012) stated that in big firms the management should encourage every employee to share their concern. This will allow them to enhance their knowledge base and a best-optimized way to accomplish the organization objectives. Cornelissen and Cornelissen (2017) highlighted that conducting regular meeting is one of the most effective communication ways that is followed in big firms. This type of communication is also known as internal communication. The benefit of regular communication allows the employees to focus on the organizational goals and monitor their performance compared to that of the others. Castells (2013) highlight that lack of justifications and poor approach through written communication medium, adverse result can be obtained. Taken for instance, in the year 2013, Yahoos HR department send a mail to all their employees that no employee will be allowed for work from home. These employees either have to join the office or quit. Daim et al. (2012) stated that this incident raises disappointment among the employee as no prior notice was sent to the employees. The CEO of the organization denied that the company does not prefer to discuss internal matters. However, two months later, the memo holding such decision leaked in public. Bovee et al. (2016) thus depict that poorly written emails can disrupts the communication by distorting the information. Castells (2013) suggested that in written communication medium all the details regarding a decision should have to be present along with the reason for taking such actions. Communication Research Communication is the approach where a sender sends a message or information and then shares it with the receiver (Hartley, 2012). However, these messages are transmitted through several form of communication medium that are discussed below: Face-To-Face Communication Jiang et al. (2012) stated that this type of communication requires the physical presence of both sender and receiver and is also known as the oldest form of communication. This face-to-face communication can be accomplished through meetings, formal and informal gatherings. Cornelissen and Cornelissen (2017) depict that the advantage of this type of communication ensures high level of mutual understanding. Written Communication Not all the communication between the managers and the employee are done verbally. McChesney (2015) portrays that in some cases written form like formal letters, bulletin boards, business memos and posters are formulated. These forms of communication are mainly used for one-way communication. Wright et al. (2013) however argued that, the choice of words plays an important role to convey the message. Pictorial representation can also be used in order to make every employee understand regarding the new policy or new approaches. Web Conferencing Kear et al. (2012) depict that this is a recent used technique for communication where employee in distant place or onsite client can be contacted. This type of communication is not a direct face-to-face communication but message are conveyed directly in form of words. Ellingson and Notbohm (2012) stated that larger firms like multi-national companies use this method to know the status of the work. In this way, the employee also sense the feeling of being valued and they get motivation to outperform. Social Intranet Software Reilly and Hynan (2014) stated that in recent times, the traditional way to communicate with employee often fails due to lack of an easy way to connect together or communication breakdown among different departments. This adversity may also rise from missing documents during the process of communication and unclear orientation of the policy. Thus, larger firms like Vodafone use the concept of social intranet software that helps the organization to engage their employees through internet (Gustafsson et al., 2012). Group Messaging This way of communication is different from formal talking. Coombs (2014) stated that informal medium of communication like chat tools and group messaging allow employees to collaborate effectively. This medium of communication also ensures the teamwork even after the office hours (Reilly Hynan, 2014). Employees can share some ideas and solution to problem at anytime of the day with their team members. Communication Methodology Reilly and Hynan (2014) stated that face-to-face communication allow the people to share thoughts and ideas directly and a mutually agreed solution can be formed in real time. However, in case of mail or other written communication tool, there is a chance for employees to misunderstand the main motive behind the information. In such cases, the suggestion from other employees regarding the information and then reply from manager on the same took more time than face-to-face meetings. On the other hand, Bloom et al. (2014) stated that social media and personal chat system might allow employee to connect with the organization with interest. In this technological world, people spend 8 hours on average in social media sites as it promotes their interest to communicate with know people. However, McChesney (2015) argued that excess use of social media or personal chats and messaging tools might hamper the professionalism among the employees. Taken for instance, Yahoos employees felt disappointed when they received a sudden mail from their higher authorities without prior notice. These employees had been asked to shift to the office on the next day or the option for quitting the job was suggested to them. Coombs (2014) on the other hand highlight that companies like Vodafone developed social enterprise tool Circle. This circle allow the employee to share external behaviors in order to enhance the knowledge sharing. The benefit can be seen through the result that 15,000 unique users were identified over the next 12 months from the implementation of the circle. In recent times, Vodafones social enterprise tool Circle has 76,000 registered users (Kear et al., 2012). The factors that did not work for the company Yahoo are giving less value to the employees, poor choice of words and lack of determination to follow the organizational culture. Moreover, the communication option through the social circle in case of Vodafone proved to be a great success because they emphasize on employee brand alignment, value the recent trend to communicate with team members, employee involvement and Vodafones one team culture. Report Analysis The use of only written communication can never bring success and it does not allow two-way communication. Bovee et al. (2016) thus stated that formal communication through e-mails, newsletters and bulletins does not allow employees to make a quick reply. Hartley (2012) furthermore depict that even if an employee desires to state some recommendations in the taken strategies, it takes huge time to research on those points and then implement on the same. This also shows the lack of meeting prior taking the decision. Coombs (2014) argued that this approach thus results in lack of employee motivation and they may not perform their job roles with responsibility. This will furthermore lead to lower productivity and low brand recognition. On the other hand, considering employees will motivate them to remain associated with the organization. Involvement of employees in meetings or decision making process, allow them to feel an important asset for the organization (Wright et al., 2013). Jiang et al. (2012) also state that use of social media platform allows people to suggest ideas and encourage two-way communication. In this way, the employee will get the motivation to outperform and highlight them in front of other with effective ideas. This process also enhances the collaboration and work performance that further impacts the productivity. Conclusion Thus, it can be concluded from the above discussion that a communication method is considered to be effective in an organization if more employees are satisfied through the medium. The communication form should be a two-way communication so that active discussion can be made. Examples of Yahoo and Vodafone are taken into consideration, whereas in the first case, a strict e-mail drives disappointment among the employee and in the second case, employee feel motivated to present ideas that enhance their collaborative work. It can also be said that in order to make the employee more satisfied, larger firms should adopt a recent and most preferred mode of communication. Reference List Bloom, N., Garicano, L., Sadun, R., Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization.Management Science,60(12), 2859-2885. Bove, C. L., Thill, J. V., Raina, R. L. (2016).Business communication today. Pearson Education India. Castells, M. (2013).Communication power. OUP Oxford. Coombs, W. T. (2014).Ongoing crisis communication: Planning, managing, and responding. Sage Publications. Cornelissen, J., Cornelissen, J. P. (2017).Corporate communication: A guide to theory and practice. Sage. Daim, T. U., Ha, A., Reutiman, S., Hughes, B., Pathak, U., Bynum, W., Bhatla, A. (2012). Exploring the communication breakdown in global virtual teams.International Journal of Project Management,30(2), 199-212. Den Hartog, D. N., Boon, C., Verburg, R. M., Croon, M. A. (2013). HRM, communication, satisfaction, and perceived performance: A cross-level test.Journal of management,39(6), 1637-1665. Ellingson, D. A., Notbohm, M. (2012). Synchronous distance education: using Web-conferencing in an MBA accounting course.American Journal of Business Education (Online),5(5), 555. Gustafsson, A., Kristensson, P., Witell, L. (2012). Customer co-creation in service innovation: a matter of communication?.Journal of Service Management,23(3), 311-327. Hartley, J. (2012).Communication, cultural and media studies: The key concepts. Routledge. Jiang, J., Dai, B., Peng, D., Zhu, C., Liu, L., Lu, C. (2012). Neural synchronization during face-to-face communication.Journal of Neuroscience,32(45), 16064-16069. Kear, K., Chetwynd, F., Williams, J., Donelan, H. (2012). Web conferencing for synchronous online tutorials: Perspectives of tutors using a new medium.Computers Education,58(3), 953-963. McChesney, R. W. (2015).Rich media, poor democracy: Communication politics in dubious times. New Press, The. Reilly, A. H., Hynan, K. A. (2014). Corporate communication, sustainability, and social media: It's not easy (really) being green.Business Horizons,57(6), 747-758. Wright, K. B., Rosenberg, J., Egbert, N., Ploeger, N. A., Bernard, D. R., King, S. (2013). Communication competence, social support, and depression among college students: a model of facebook and face-to-face support network influence.Journal of Health Communication,18(1), 41-57.

Accounting Equation Paper Essays - Free Essays, Term Papers

Accounting Equation Paper Essays - Free Essays, Term Papers Accounting Equation Paper ACC/300 April 13, 2015 Accounting Equation Paper The accounting equation is displayed as, assets = liabilities + stockholders equity. This simple equation, that can actually be rather complex at times, is the basis for what is known as the double-entry accounting system (Investopedia, 2015). The double-entry accounting system is also used to create and maintain an organizations balance sheet. According to Investopedia (2015), The balance sheet is a complex display of this equation, showing that the total assets of a company are equal to the total of liabilities and shareholder equity (Accounting Equation). With this paper, I will examine the components of the accounting equation and balance sheet, and provide examples of this equation. As previously stated the accounting equations is comprised of assets, liabilities, and stockholders equity. Assets are resources that have a value to an organization such as; cash, accounts receivable, inventory, equipment, etc. (Accounting Coach, 2015, What are Assets). Liabilities are financial responsibilities of an organization such as; accounts payable, wages, interest, taxes, etc. (Accounting Coach, 2015, Balance Sheet). Stockholders equity is defined as the owners claim to assets (Kimmel, Weygandt, The double-entry accounting system, according to Investopedia (2015), Is based on the fact that every financial transaction has equal and opposite effects in at least two different accounts (Double Entry). When an organization begins, it starts with the standard accounting equation of assets = liabilities + equity. The initial equation with number listed will be $0 = $0 + $0. When the owners of the organization input their money, let say $1000, the equation will look like this: $1000 = $0 + $1000. Now let say that the organization decided to do $500 worth of advertising, the equation would now change to the following: $1000 = $500 + $500. Finally, let say that the organization makes its first sale worth $300 because of the advertising, the equation would now change to: $1300 = $500 + $800. References Accounting Coach. (2015). Balance Sheet. Retrieved from accountingcoach.com/balance-sheet/explanation/2 Accounting Coach (2015). What are assets?. Retrieved from accountingcoach.com/blog/what-are-assets Investopedia. (2015). Accounting Equation. Retrieved from investopedia.com/terms/a/accounting-equation.asp Investopedia. (2015). Double Entry. Retrieved from investopedia.com/terms/d/double-entry.asp Kimmel, P.D., Weygandt, J.J., & Kieso, D.E. (2011). Financial Accounting Tools for Business Decision Making (6th ed.). Retrieved from The University of Phoenix eBook.

The Blues Meaning and Significance

The Blues Meaning and Significance What is the blues? It seems that the answer to this question can be easily found while examining its peculiarities as the music style, but this issue remains to be one of the most controversial questions which are associated with the blues as the music and philosophy.Advertising We will write a custom essay sample on The Blues Meaning and Significance specifically for you for only $16.05 $11/page Learn More Moreover, the attempts to define the blues as a notion gave the start for the discussions of the blues as the expression of the African-Americans’ identity and the possibility to play this music by white people. Thus, can white people play the blues? To examine the problem and give the reliable answer, it is necessary to pay attention to the blues as the cultural phenomenon and to its ethical significance. In his work â€Å"The Blues as Cultural Expression†, Phillip Jenkins gives the answer to the question and discusses the blues from severa l approaches to it as the cultural and aesthetical phenomenon. Jenkins states that it is necessary to differentiate between two understandings of the blues in order to be right while answering this provocative question. Thus, he accentuates the blues as â€Å"the cultural expression† and as â€Å"the musical form†[1]. When people speak about the blues as the cultural expression it is important to focus on the fact that white people cannot play the blues because they do not have those national identity and historical, social, and cultural experience and background which the African-Americans have. However, when we speak about the musical form it is possible to state that â€Å"the blues is really nothing more than sound patterns or forms that require only the ability to manipulate the instruments (including the voice) in the right way†[2]. That is why white people can follow the blues techniques and play it. Nevertheless, is it a real blues? In their work â€Å" Even White Folks Get the Blues†, Douglas and Nathaniel Langston argue the first one of Jenkins’s principles and support the second statement about the blues as the possibility of white people to play the blues as the musical form[3]. Their argument is based on the idea that it is unnecessary for people to be black, if they come from the South and feel the blues as the African-Americans do. Moreover, the blues can exist in the world of white people as the specific form known as the white blues[4]. That is why Jenkins’s thesis can be considered as rather controversial.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The blues is the music which traditionally reflects the feelings and emotions of the African-Americans in relation to their state in the country, the peculiarities of their living and visions of their life. Thus, the main ideas of the blues are closely con nected with the issues of justice and liberties in the society. That is why it is possible to discuss the blues in the context of social and ethical significance. To understand this significance, it is useful to refer to Michael Sandel’s ideas about social liberties which reflect some which are typical for the blues. Social justice can be based on individual rights and the freedom of choice[5]. This idea is close to the ethics of the blues because the blues is the music of freedom of will, choice, and desires which are not limited by restrictive social norms. It is difficult to define the blues as a notion and to develop strict considerations about its meaning and significance because the blues is the music of the souls which freedom cannot be limited by any social, cultural or philosophical norms. Jenkins, Phillip. â€Å"The Blues as Cultural Expression†. Blues – Philosophy for Everyone: Thinking Deep About Feeling Low. Ed. Jesse R. Steinberg and Abrol Fairwea ther. USA: John Wiley and Sons, 2011. 38-49. Print. Langston, Douglas and Nathaniel Langston. â€Å"Even White Folks Get the Blues†. Blues – Philosophy for Everyone: Thinking Deep About Feeling Low. Ed. Jesse R. Steinberg and Abrol Fairweather. USA: John Wiley and Sons, 2011. 167-176. Print. Sandel, Michael J. Justice: What’s the Right Thing to Do? USA: Farrar, Straus and Giroux, 2010. Print. Footnotes Phillip Jenkins, â€Å"The Blues as Cultural Expression†, Blues – Philosophy for Everyone: Thinking Deep About Feeling Low, ed. Jesse R. Steinberg and Abrol Fairweather (USA: John Wiley and Sons, 2011). Phillip Jenkins, â€Å"The Blues as Cultural Expression†, Blues – Philosophy for Everyone: Thinking Deep About Feeling Low, ed. Jesse R. Steinberg and Abrol Fairweather (USA: John Wiley and Sons, 2011) 40. Douglas Langston and Nathaniel Langston, â€Å"Even White Folks Get the Blues†, Blues – Philosophy for Everyone: Think ing Deep About Feeling Low, ed. Jesse R. Steinberg and Abrol Fairweather (USA: John Wiley and Sons, 2011). Douglas Langston and Nathaniel Langston, â€Å"Even White Folks Get the Blues†, Blues – Philosophy for Everyone: Thinking Deep About Feeling Low, ed. Jesse R. Steinberg and Abrol Fairweather (USA: John Wiley and Sons, 2011). Michael J. Sandel, Justice: What’s the Right Thing to Do? (USA: Farrar, Straus and Giroux, 2010).

Learning Theories Essay Example | Topics and Well Written Essays - 2500 words

Learning Theories - Essay Example Activities in the lesson plan are already aligned with principles of Cognitivism. Cognitivism is concerned about making students fully understand the concepts (Casas, 2011). Contrary to Behaviorism, which relies on memorization for mastery of the subject (Arizona State University), Cognitivism relies on higher thinking skills such as analysis, synthesis and evaluation. Therefore, to incorporate principles of Cognitivism in the current lesson, one should focus on making students use higher thinking skills in mastering the concepts that will be taught. The first means of instruction is to use visual and verbal content at the same time. It entails the use of visual aids in the explanation of the story to better facilitate expedient learning on the students. The use of pictures is important because it appeals to the visual sense of the students. It is not enough to just mention Mississippi to engage students. Pictures will aid in making them imagine what they can find in the setting of the story. Also, instead of making students read the story right away, it will help students to understand the story more if the teacher presents vocabulary words used in the story. The short story makes use of the setting to highlight the theme. Therefore, for the main task, students are assigned to construct the timeline of the story. In making the timeline, they are expected to base their work on the events of the story. Making the timeline will challenge their analytical skills as they cut out Grandma Phoenix’s trail. Likewise, the visuals they will make will help to strengthen their knowledge of the plot, hence lead them to a deeper understanding of the story.

QUESTION SET Movie Review Example | Topics and Well Written Essays - 500 words

QUESTION SET - Movie Review Example a. The Powhatan people were Native Americans living in the present day Virginia. These people lived in villages which could be made up of up to one hundred homes. Some of their villages were separated and protected by wooden palisades and had carefully guarded gardens. They were farmers and they sowed corn, peas, beans and sunflowers. The Powhatan lived in confederacy to protect themselves from intrusions. This did not change with the arrival of the English people. b. Among the Powhatan people, it was the tradition for the chief to bow down during the coronation ceremony (500 Nations). This did not happen with Wahusenaka who refused to bow down because of his hatred for the English intruders. This heavily contrasts with Smith’s adoption ceremony where bowing was witnessed. Wahusenaka’s refusal to bow made the ceremony to end on a bad note. a. The Squanto story matters today as it explores the origin of the collaboration between the Native Americans and the English people. When the English people arrived in their Mayflower ship, it was Squanto who welcomed them and taught them how to survive in the land. Sammoset and Massasoit fit into the story because of the contribution they made towards ensuring the peace and the long standing collaboration between the two groups (500 Nations). In the story thanksgiving came about when Squanto taught the foreigners the need to feast together after harvest was gathered. a. Wampanoag treated the English people differently compared to the Powhatans. Massasoit’s Wampanoag had a treaty with the foreigners in which they were not to engage in any kind of activities which would harm one another. This created a spirit of peace and collaboration. b. The English people expected and were confident that Wampanoag would adhere to the English rules and customs due to the treaty which was in place (500 Nations). The leaders were also full of wisdom and prudence and thus they would strive to ensure

Sexual Harassment in the Hospitality Industry Research Paper

Sexual Harassment in the Hospitality Industry - Research Paper Example cated that sexual harassment occurred when there is opportunistic exposure of genitals; inappropriate touching whenever the object is in a close contact; excessive talks on sexual matters for erotic gratification; and that troublesome spontaneous erections happen. Schneider et al. (2007) pointed that these are at times difficult to interpret specially if ambiguously illustrated as a behavior intimating sexual advances within the context of contrapower harassment. Oxford Economics (2010) defined hospitality industry from the perspective of macro-micro economy as the provision of â€Å"accommodation, meals and drinks in venues where the consumption happened outside homes and as such, as business, offered services that are contributory to national or world economy. Most of the services here hotel accommodation and related services; food and catering; event management (Oxford Economics, 2010). The Commission of the European Union states pointed sexual harassment destroy the working envi ronment and impose deteriorating effect on health, confidence, morale and performance of those affected by it (Advocates for Human Rights, 2007). It hinders the right integration of women at the market (AHR, 2007). It can cause anxiety and trauma which is often affecting victim’s behavior and work efficiency until it could seek work elsewhere (AHR, 2007). The effects are maybe prolonged or not depending on the severity of emotional, psychological, and physical damages incurred (AHR, 2007). Thus, it can have adverse impact on the profitability of the company as it would diminish the reputation of the company (AHR, 2007). Studies further showed that those who have undergone sexual harassment has severe impact to their very private lives by having psychosomatic symptoms and diminished...Such is evident in leisure-based business such as in cruise lines, airlines, hotels, restaurants, bars, resorts, and the like (Ispas, 2010). As an industry designed to cope with desired level of competitiveness, human resources ought to rediscover genuine concept of competitiveness as capitalized by managers of hospitality industry for improved and strategic hospitality services (Þuclea & Pà £durean, 2008; Ispas, 2010). Experts posit that managers should also focus on performance and policy control to maintain quality service as decisive factors in protecting the employees from harassing customers (Þuclea & Pà £durean, 2008). Strategic orientation and raising competitiveness must be undertaken to protect employees from all types of sexual exploitation and harassments that could be employed by any customer to the workers (Þuclea & Pà £durean, 2008; Emilian, Tuclea, Tala & Brà ®ndusoiu, 2009). It’s sad to note that this industry which is contributory for national development is riddled with sad experiences that are detrimental to victim-workers and to the image of the company (Oxford Economics, 2010). If all of these industries are saddled with cases, it would certainly have some severe impact to the economy as well. In UK economy for instance, there is about an estimate of  £90 billion in 2010 for hospitality industry and the same has offered  £46 billion to the UK economy in GVA (Oxford Economics, 2010).

Atlas company overview and market analysis

Atlas company overview and market analysis Atlas Sri Lankas favorite stationery brand is the brainchild of Ceylon Pencil. Co. (Pvt.) Ltd. Established in 1959 it has grown from strength to strength and has successfully gained the majority market share in school, corporate and home stationery products. Today the company is the No. 1 manufacturer of ballpoint pens and exercise books. Atlas stands not only for quality but also for innovation. They have manufactured all their products using cutting edge technology, adding sophistry and efficiency to the stationery products. Atlas products are guaranteed to give an enhanced experience; and high value for money. HISTORY The Company started out by producing its maiden product the varsity Pencil, today it manufactures over 300 stationery products and is proud to be the only stationery brand available all over Sri-Lanka. Atlas has even tapped into international markets by forming strategic partnerships with Atlas pencil company UK. During the 80s and the 90s Atlas brought about fruitful change by establishing Atlas Plastics (Pvt.) Ltd. and Care Products (Pvt.) Ltd. ( the former dedicated to the production of adhesive tapes and strapping tapes, the latter for personal care and cleaning items.) Vision, Mission Values Every organization has a main objective or goal, which can also be termed as its end product. All these are merged into a corporate vision and mission. That of Atlas is given below: ATLAS VISION STATEMENT Our vision is to be the most preferred brand for office and school products in south Asia. The vision is simple but strong. It shows that before declaring world domination Atlas would need to take small steps and first try to conquer the South Asian market. The vision of Atlas isnt farfetched, one day in the near future Atlas would be able to fulfill its vision, if it grows in its steady pace. CORPORATE VALUES We at Atlas firmly believe in upholding high moral values and in being an ethical corporate citizen. In doing, so we continuously inculcate high values in our workforce and strive constantly to give them sufficient independence to use their imagination and creativity. The above given values of Atlas clearly states, that it cares not only about giving high quality goods to its customers. But it also focuses on protecting and helping its staff grow and become better employees. The main objective of the Company is to provide quality goods at a reasonable price to its customers while successfully facing competition. To achieve this the company uses technologically advanced means of production and also uses high quality raw-materials, because of all of these steps the company was awarded with ISO 9001:2000 certification for its stationery items manufacture under the Atlas trade name and numerous other social awards like the community leader award. Product Portfolio Along with its subsidiaries Atlas has a wide range of 300 products including stationery items, plastic (tape) and Care products. These products are icons of quality and are used by many students and corporate bodies around Sri Lanka. The product portfolio/line of Atlas company is stated below: Figure: 1 Product portfolio of Atlas (Authors work, based on information receives from SO) Marketing Philosophy Marketing philosophy or marketing concept used by the company should be clearly identified. With the growing importance of society organizations were enforced to act as good corporate citizens. Therefore businesses were made to realize the importance of being socially responsible. That is why Atlas has chosen the Societal Marketing Philosophy, under this philosophy marketing decisions have to be made balancing 3 criteria- à ¢Ã¢â€š ¬Ã‚ ¢ Consumer needs and wants à ¢Ã¢â€š ¬Ã‚ ¢ Societies interests à ¢Ã¢â€š ¬Ã‚ ¢ Profit maximization through customer satisfaction for Company welfare Figure: 2 (lecture notes) As a result of choosing this marketing philosophy Atlas has achieved many awards such as: Ceylon Pencil Company (Pvt) Ltd. was awarded with ISO 9001:2000 certifications for its stationery items manufacture under the Atlas trade name. This proves that Atlas caters to consumer needs by providing quality products. The Community Leader Award from the Chartered Institute of Sri Lanka was awarded to Ceylon Pencil Company (Pvt.) Ltd., for Corporate Social Responsibility activities for the contribution made to education sector. Ceylon Pencil Company (Pvt.) Ltd. received a Merit award for 5S standard by competing with Jastica Society. Market Summary The Ceylon pencil company (pvt) Ltd is the leading stationary manufacturer in Sri Lanka with a wider range of products with the brand of Atlas. The stationary market in Sri Lanka is an Oligopoly Market with few manufacturers offering very similar products. The competitors of Atlas are Richard Veny, Weerodara, Reynolds, Cross, Parker and Pilot. Atlas stationeries mainly focus the customers that school students, and office workers. Customers in stationary market mostly prefer the products that convenient, attractive, affordable, creative and innovative. Introducing this product can lead to trend because Atlas Wiz Maker will attract younger customers due to, Conveniences Attractiveness Innovativeness It is also being noted that younger customers have an attitude of wanting products which includes above criterias. SWOT ANALYSIS SWOT analysis for Atlas Wiz maker. Strengths Brand loyalty of customers Atlas is a well known brand which has been operating in the Sri Lankan market for more than 50 years. Therefore even though its a new product customers will purchase it because of the confidence they have about the brand. Quality Atlas products are known to be of good quality. This will attract customers to purchase this product. Larger market share Atlas is the market leader in the stationary sector therefore it could be a challenge for their competitors to grab that market share from them. Convenience, attractiveness and innovativeness. Atlas wizmaker is a convenient, attractive product using innovative technology, because of the fact that it has a pen , pencil , highlighter and eraser all in one its a convenient product. Also the fact that it comes in a variety of colors makes it attractive to both school children and university students alike. Weaknesses Limited Product assortment The Atlas stationery company is lacking variation in products. The products that Atlas has brought out at present are similar to their competitors, it doesnt draw you away from buying the products which are offered by other competitors Opportunities Because of the busy life style of people they look for convenience. There for coming up with this product will bring opportunities to Atlas since this products main advantage is convenience. Improve Technology Atlas company has recently formed a partnership with Atlas stationeries UK, this partnership allows them to use new technology to produce the best quality products. Export possibilities The recent partnership that Atlas has formed with Atlas stationeries UK, has allowed it to tap into the foreign markets like that in South Asia, UK, US etcà ¢Ã¢â€š ¬Ã‚ ¦ because of its ability to provide high quality products at reasonable prices. Threats Substitutes Other competitors might come up with a similar product. Also companies like bic and cross have invented stationeries with pen, pencil and stylus. Importers The Sri-Lankan market is slowly being flooded by imported stationeries, who are slowly capturing the Sri- Lankan market share. Competition for the Atlas Wiz maker Competition could be known as a contest between two companies, individuals, countries etc in order to perform better than its competitors by providing a product or service which will lead to more market share and long term profits. Substitute products There are many substitutes for this product in the market as well as many brands. By the time of the new arrival of the Wiz maker many other established brands such as Weerodara, Richards and Reynolds will come up with a counter product. And also there is a higher possibility of strong competitors being active in the market. When looking at the stationary market there are a few competitors to Atlas who are; Radiant Pilot Rotomac Weerodara Parker Among them the direct competitors of Atlas would be; Rotomac Pilot Parker Barriers to entry into stationary market There are many barriers to entry in this market. These barriers are not common to all companies because of structure, financial strengths etc. Because of high initial investment needed to produce stationary items many companies will avoid coming into the market. Technology of the firms will have to be high tech and updated at all times. For this to proceed much cost will be incurred. Thus many companies will not be able to afford this Many of these stationary items require standards to be met (e.g.-ISO 9001, ISO 14001).For these standards to be checked a payment in different steps must be done. Advertising to promote a product such as the Wiz maker can only be done with a budget which Atlas or a large rival company possess. Different customers have different preferences. Some might find Atlas unique and easy to use but some might prefer other brands. Thus customer loyalty and preference will be a hard factor to fight against for new companies. Market structure of the stationary market By analyzing the stationary market in Sri Lanka it is clear to us that it is of Oligopoly nature. That is where there are only a few large firms in the market. Thus it is dominated by a few interdependent firms. The Wiz maker will thus be competing with only a few items which will be able to substitute its features. MARKETING OBJECTIVES Objectives are building blocks of an organizations marketing plan. It states what a company wishes to achieve in the near future. What objectives a company would have will be determined after carrying out a comprehensive Environment analysis such as SWOT. INFLUENCES ON OBJECTIVES The environment affects the organizations objectives. There are internal and external factors influencing an organizations objectives. Internal Influences Corporate culture- This refers to the values of the company as a whole. The company values of Atlas is to be an ethical corporate citizen and tries to inculcate high values in their workforce by giving them sufficient independence. Staff Aspirations- It differs from department to department and team to team. Atlas wishes to give its staff sufficient independence so that they can grow as an individual and increase satisfaction in the labor force. All this ensures that the workers contribute to the maximum to produce high quality goods. Resource constraint- In the beginning Atlas used to import its raw material, but now in order to help the local market the raw materials used by Atlas comes from Sri-Lanka itself. Atlas has also formed a partnership with Atlas stationery UK which helps them get a hold of modern technology which helps Atlas produce quality products at minimum cost. External Influences Customer/ Market- Atlas stationeries focuses on serving to three main categories in the market- school children, graduates or university students and office worker. Atlas is the only stationery company in Sri-Lanka which has an island wide market. Economies- Atlas has been recognized as a company which provides high quality products at really affordable prices. Thus it has a wide scope in the market. Competitors- Being the only stationery company which is sold island wide Atlas has only a handful a competitors like weerodar, pilot, bicà ¢Ã¢â€š ¬Ã‚ ¦ which dont seem to be a threat to Atlass market reach. CORPORATE OBJECTIVE The corporate objectives of a company includes, trying to achieve maximum profitability and market share. Atlas plans on achieving maximum profitability by providing maximum satisfaction to its consumers by using innovative technology to manufacturer high quality good at minimum cost. Atlas can increase its market share by catering to the nees of its consumers by providing quality products at reasonable prices. SMART MARKETING OBJECTIVES A smart marketing objective should be: Specific Measurable Achievable Realistic Time bound Based on the above factors its safe to assume that Atlas plans to achieve the power of branding i.e. Atlas strives to provide high quality goods. So it wants to build a good brand name with its consumer. Segmentation This is dividing a market into distinct groups of buyers with different needs, characteristics, or behavior who might require separate products, services or marketing mixes. In order for market segmentation to be useful they should be measurable, accessible, substantial, differentiable and actionable. Bases in consumer segmentation for Atlas Wiz maker. Geographic segmentation This shows how you divide the market into different geographical segments. Such as countries, cities etc. Atlas focuses on urban areas. Demographic segmentation This includes dividing the market into different demographic segments such as age group, gender etc. Atlas focuses mostly on the younger generation. Psychographic segmentation This is dividing the market into different groups based on social class, life style etc. Atlas mainly focuses on the middle class Behavioral segmentation This is when u divide the market into groups based on attitudes of the consumer , use of the product etc. Atlas mainly caters to the needs of younger students. Targeting The process which evaluates the segments attractiveness and selecting segments to offer their products is called targeting. In this step companies have to decide what is the most suitable segment to achieve their objectives. Its based on the result of ranking the segments. The target market which a set of buyers with common needs and characteristics that company decides to serve is selected by evaluating the followings. Market Attractiveness Competitive Factors Company objectives and resources Evaluating the segments Segments of Evaluation School Students University Students Office Workers Professionals Market Attractiveness Size of the group Growth rate High Average High Relatively Low Average Low Very Low Very Low Competitive Factors Level of competition Competitors High percentage of competition Reynolds, Richard Veny Average percentage of competition Renold Richard Veny Parker Average percentage of competition Renold Bic Cross Pilot High percentage of competition Parker Pilot Bic Cross Company Objectives and resources Contribution to market share High contribution Relatively high contribution Average contribution Low contribution Rank 1 2 3 4 Source : Authors Work Positioning Atlas Wizmaker is the new product. It stands not only for quality but also for innovation. Wiz maker product is a different positioning product .That means it competes for a smaller and less competitive market to locate a brand. wizmaker product check Positioning strategy focuses on, this products differentiation strategy. This new product is unique and will be profitable (for the market).And it also has other distinctive criterias that will differentiate it from the many other products. Points of differentiation Must be important and valued by your customers (for example, being marketed as an economical product in a give you an enhanced experience; and high value for money) Positioning your product needs to be focused on delivering A valued and distinctive product to a specific market and delivering in a way that customers accept (thats the hearts and minds part of the equation).This Atlas Wiz pen Good product positioning will make it easy for intended customers to define why they want to buy the product (they will see the unique benefits). Market leader (first in) This Wiz pen being challenged by market followers, focus the marketing message to reinforce this pen is the first (the real thing, rather than the imitation). Wiz pen positioning to Conduct market segmentation. Define the target market. Identify the product attributes. Determine the products share of heart and mind. Being first in the market usually is a significant benefit in mindshare. Place your product in the right space (e.g. economy market; low volume; Quality etc.) Positioning Map Display the consumer perceptions of their brand versus the competing product on important buying dimensions. This Atlas wiz product we can show like this Price Pilot Atlas wiz Parker H L H Quality L POSITIONING STATEMENT The positioning statement of Atlas Company is Be creative and that of Atlas Wizmaker is Atlas wizmaker- Its All You Need. The reason that it says so is because it has all, the pen, pencil, highlighter and eraser together in one product. Marketing mix Product The product which is being marketed is the Atlas wiz maker which is a stationary item which includes 4 main items important to any student, worker or employer. Several factors must be considered when this product is being marketed. Product levels Source: Core product The core product is a stationary item that includes a pen, pencil, eraser, and a highlighter together. Basic product This includes value for money, affordability and convenience. Expected product The buyer expects a product which is; Affordable Has value for money Convenient Augmented product A product with many features together. Potential product Individual product decisions Source: The Product This is an item which includes different items in one body. Thus it will be more portable and affordable. This is a revolutionary idea which has not been developed in the Sri Lankan market. Due to that special quality the demand will be much higher leading to greater profits. The body of the item has a simple cylinder shape which includes a detachable pencil head in one end. The other end of the cylinder consists of a ball point pen head which can be extended or withdrawn at will. The cylinder shape of the item is infused with an eraser which is mounted to the top of the device. It also has a highlighter included in it which comes in 3 colors which are pink, blue and purple to match the color of the pen. Branding This product is being manufactured by Atlas stationary limited (Pvt) therefore the brand of this produce will be Atlas. The company being a very well reputed brand in the Sri Lankan stationary market, people will be drawn to use the product because of low psychological fear created by strong brand image. Packing Packaging of this product is done with a plastic molding done on top of a cardboard structure (the structure is mainly a simple cylindrical shape). To be eye catching the product is packed in 3 different color schemes which are Blue, white and Pink. (This feature makes it stand out from the rest of the products packaging). Labeling This product will have the name of the product which is Wiz maker written on the body of the product. Availability Atlas has made sure its product is readily available. This product can be found in any book shop or any communication outlet. This includes major supermarket chains as well. Forecasted Product life cycle for Atlas wiz maker Source: Authors work Price The amount of money or the monetary value which is charged for a product can be defined as price. (Kotler 2006, p: 307) Special characteristics of price Most flexible element in marketing mix Only element of marketing mix which generate revenue. Pricing a new product is the most challengeable decision which managers have to take. Because customers buying decisions mostly depend on the price of the product . Therefore taking a successful pricing decision is very important to the company. Factors, influence to price Internal factors Company and marketing objectives With regard to Atlas company maximization long run profit, market share leadership and enhance the positive image of company and its products are main company and marketing objectives. Marketing mix strategy When deciding the price of Wiz Maker it must be matched with its design, distribution and promotion. Cost The cost of the product Wiz Maker will be directly affected to its pricing decision. Costs are mainly divided as fixed cost and variable cost. wiz makers fixed cost includes expenditures such as plant, equipment and executive salaries etc. Variable cost includes labor, material and other direct expenditures. External factors The nature of the market Atles Company has oligopoly market with few manufactures/distributers. The nature of demand There is no direct competitor to wiz maker in existing market. Therefore the demand will be inelastic to a certain extent. Competitors cost, prices and offers Company must consider the cost and prices of the stationeries in local market before setting the price. Customer expectations Customer expects convenience product in affordable fair price. Customer should be satisfied with the price and the value on return. Other external environmental factors Company must consider external environmental factors such as government policies, changes in tax policies and existing economic conditions before setting the price. Pricing Process Source: Authors work Selecting the pricing objectives The first step of pricing process is selecting an overall pricing goal for the company. Mainly the pricing objectives of Atlas company can be summarized as follows. Maximization long-run profit Maintain market share Enhance positive image of company and its products Be regarded as fair by customers. Determining demand Demand is a relationship between two variables which price and quantity. The quantity which customers are willing to buy is depend on the price if other factors are equal. Further demand and price have negative relationship. The result is if price is increased the demand will be decreased. Also Wiz makers demand will mainly depend on price. There are different methods to estimate demand of wiz maker. Conducting product experiments By asking customers that how many units they would buy at different proposed prices Estimating cost Mainly the cost of a product can be divided into two categories as fixed cost and variable cost. With regard to Atlas wiz maker fixed cost includes cost of purchasing needed machineries, equipments and other indirect expenditures such as executive salaries. Direct labor cost and materials such as plastic, ink and rubber will be included in variable cost. Total cost per unit Pen Special Pencil Highlighter Eraser Total cost Source : Authors work Analyzing competitors cost ,price and offers Atles market is a oligopoly market with few manufacturers. Further Atlas wiz maker is a innovative product. There is no same product to this malty task pen in stationery market. But customer will compare the prices of pens, pencils, erasers and highlighters in stationary market before buying wiz maker. Selecting the pricing strategy Considering all the above findings and overall pricing objectives market penetration strategy is the most suitable strategy to Atlas Wiz maker. But because this is a innovative product companys main objectives are maximum long run profit, maintain market share and provide the products in fair prices. This policy stimulates growth of the market for the new product and allows a large market share to be more quickly obtained. ( Hisrich Peters,1991 p:346) Selecting the final price The final step of pricing process is set the final price. After considering all the above facts Atlas Wis maker can be priced as follows. Pen Rs. 10.00 Special Pencil Rs. 20.00 Highlighter Rs. 40.00 Eraser Rs.5.00 Final price of Wiz maker Rs. 75.00 Place Place is the physical space of or virtual location where the product will be made available at the market place for target consumer. (lecture note) Distribution use to get the offering into the hands of the customer. These include: On-premise Sales involves the sale of your offering using a field sales organization that visits the prospects facilities to make the sale. Direct Sales involves the sale of your offering using a direct, in-house sales organization that does all selling through the Internet, telephone or mail order contact. Wholesale Sales involves the sale of your offering using intermediaries or middle-men to distribute your product or service to the retailers. Self-service Retail Sales involves the sale of your offering using self service retail methods of distribution. Full-service Retail Sales involves the sale of your offering through a full service retail distribution channel. Of course, making a decision about pricing, promotion and distribution is heavily influenced by some key factors in the industry and marketplace. These factors should be analyzed initially to create the strategy and then regularly monitored for changes. If any of them change substantially the strategy should be reevaluated Consumer Market Chanel (1Level) Distribution channel Is set of interdepended organization involved in the process of making a product available for customer The Nature of Distribution Channels Most businesses use third parties or intermediaries to bring their products to market. They try to forge a distribution channel which can be defined as All the organizations through which a product must pass between its point of production and consumption Why does a business give the job of selling its products to intermediaries? After all, using intermediaries means giving up some control over how products are sold and who they are sold to. The answer lies in efficiency of distribution costs. Intermediaries are specialists in selling. They have the contacts, experience and scale of operation which means that greater sales can be achieved than if the producing business tried run a sales operation itself. Functions of a Distribution Channel The main function of a distribution channel is to provide a link between production and consumption. Organizations that form any particular distribution channel perform many key functions: Information Gathering and distributing market research and intelligence important for marketing planning Promotion Developing and spreading communications about offers Contact Finding and communicating with prospective buyers Matching Adjusting the offer to fit a buyers needs, including grading, assembling and packaging Negotiation Reaching agreement on price and other terms of the offer Physical distribution Transporting and storing goods Financing Acquiring and using funds to cover the costs of the distribution channel Risk taking Assuming some commercial risks by operating the channel (e.g. holding stock) All of the above functions need to be undertaken in any market. The question is who performs them and how many levels there need to be in the distribution channel in order to make it cost effective. Numbers of Distribution Channel Levels Each layer of marketing intermediaries that performs some work in bringing the product to its final buyer is a channel level. The figure below shows some examples of channel levels for consumer marketing channels: Sale points Book shops, Food Cities (Cagiels, Arpico, Keells) http://tutor2u.net/business/marketing/distribution_introduction.asp

Comparing the Role of Social Class in The Necklace and Recitatif Essay

The Role of Social Class in The Necklace and Recitatif  Ã‚     Ã‚   Often in a piece of literature, a story will appear to be about one issue when, in actuality, the author intended it to be about another. In the short stories "The Necklace" by Guy de Maupassant and "Recitatif" by Toni Morrison, the issues of class separation and struggle, though they may appear at first glance to be unimportant, are in fact the central points around which these two stories revolve. In "The Necklace" and "Recitatif," class differences affect the ways in which the characters interact with one another. Nowhere in the story "Recitatif" is this more apparent than in the meeting between Roberta and Twyla's mothers at the orphanage. Twyla describes Roberta's mother as tall, prim, and proper. She adds, "on her chest was the biggest cross I'd ever seen..." (page 213). In direct contrast to this is the image of Twyla's mother, a woman who wears revealing pants and a ragged old jacket and curses in church. Roberta's mother clearly looks down upon Twyla's because she is of a lower class, as illustrated by her refusal to shake her hand. In "The Necklace," class differences between Mathilde and Mme. Forestier put an obvious restriction upon their relationship. By the end of the story, Mathilde becomes a member of the lower class - "the woman of impoverished households - strong and hard and rough..." (page 71). When the two ladies meet again in the last lines of the story, Mm e. Forestier is "astonished to be addressed by this plain goodwife" (page 72). In a parallel event from "Recitatif," Roberta looks down upon Twyla when they meet in a Howard Johnson's. She sees Twyla in her "blue-and-white triangle" uniform, "[her] hair shapeless in a net," and "[her] ankle... ... between the characters play the central role in the action of the story. These differences affect the ways in which these characters interact, they create the conflict in the story, and they affect the way the reader feels about and reacts to each of the characters. In making the issue of social class the focus of these two works, the authors successfully communicate to the readers their belief that, no matter how hard we might try to avoid it, class is indeed a major factor in today's society.    Works Cited de Maupassant, Guy. "The Necklace." Understanding Fiction . third ed. Eds. Cleanth Brooks and Robeert Penn Warren. Englewood Cliffs, NJ: Prentice-Hall, 1979. 66-72. Morrison, Toni. "Recitatif." New Worlds of Literature: Writings from America's Many Cultures. second ed. Eds. Jerome Beaty and J. Paul Hunter. New York: Norton, 1994. 209-225.   

Different Family Values Between China and America

The family education is related to a person†s life. Nowadays, social development needs high qualified talents and good family education is the key point to the high qualified talents. Because of the different social systems, culture backgrounds, education aims and so on, family education for the children is different in many aspects between China and America. In the education projects of training new century talents in the world, all the countries put family education in a very important position.Although family education now attracts social circles’ attention, especially educational circles’ attention, Chinese family education still had a lot of problems. This paper first introduces the definition of family education. Second, this paper points out the main problems in today’s Chinese family education. Third, by comparing, this paper points out the different family education between China and America (mainly on aspects of family education’s contents, aims and methods). Family education aims for training the children into what kind of person that the education contents and methods choose according to the aims. After comparison, the paper interprets the reasons of these differences. Finally, the paper puts forward some methods that suit Chinese family education. [Key Words] family education; comparison; American; Chinese 1. Introduction Entering twenty-first century, as one of the hottest spot, family education is becoming more and more important in people’s life. Family, as the cell of society, is the first place that children receive education and the first unit that the children get in touch with the society. Education is a highly complicated process which is connected with families, schools and society throughout one’s whole life. A modern society, whether it can present its special education function, which is already the base of the power to push the society and creation of family happiness. In modern society, family education contents become various, it includes not only family life education, family relation education, family morality education, but also children education, parents education and so on. In this paper, I will discuss the education of the children.2.The definition of family education â€Å" Harry Chester’s Schools for Children and Institutes for Adults (1860) says, ‘Education is the development and training of the human being in all his capacities, spiritual, intellectual and physical†¦Ã¢â‚¬â„¢Ã¢â‚¬ [1]P148 In the dictionary, the definition of family education explained in this way: Parents or elder generation educate the child or teenage in family. Different society needs different family education. â€Å"Zheng Qilong, in his work family education, explained it in another way: Education is a society use to educate new generation with aims and systems†¦Ã¢â‚¬ [2]P6-7 Family education is parents educate their children, it is an important part of t he whole education system.For the sake of the changing situation, the definition of family education should be extended: â€Å"(i) Family education is not only the action of family but concerns the whole society. (ii) Family education’s aims are not only studying the family relation and living skills, but also the physiology and psychology of every family member and family members all-round development. (iii) Family education is not only the way that parents or elder generation educate the child or teenage in family, but all the family members educate each other. (iv) Family education is not only the education of the pre-school education, but also all life education.†[3]P523.Main problems in today’s Chinese family education 3.1 Parents’ mistake in conception of value and wrong activities leading A child’s conception of morality and value orientation learns from acquistion, especially from his parents. So parents affect the child’s mind great ly.â€Å"(i) If parents always say some positive view, such as, ‘Money makes the mare go’ or ‘Money talks.’†[4]P23 The child may form a conception that people live in order to make money which is a wrong view of value. (ii) Parents sometimes endorse some wrong behaviors, the child may form an idea that those wrong behaviors are right. 3.2 Utopian expectation of children’s educationChinese parents produce a great impact on children’s future. When a baby born in a Chinese family, his parents often design a future for him, no matter the child likes it or not. That is to say, Chinese parents would enforce their children living under the designed future instead of considering children’s feelings and abilities. â€Å"Just as Phierbaha says ‘Parents’ biggest  false is they stand in their position and interfere children’s nature development.’†[5]P24 In China, we can find the following scenes easily: Pa rents take their children to various kinds of lessons after school. Children would be punished if they didn’t get a good mark in examinations. 3.3 Harmful types of family education3.3.1 A utocratic type of family education In some Chinese families, parents require their children should do whatever they want their children do. If the children didn’t do as their order, they will scold the children, even worse, they will punish the children. â€Å"A questionnaire of 300 students in a middle school shows: Ninety percent of the students had been punished!† [6]P24. They can’t bear that children did’t obey them. They restrict their children. They check their children’s cellphone. 3.3.2 Indulgent type of family educationParents’ love is very important for the psychology development of teenagers. However, in modern China, a child is probably the only child in a family, and parents give too much love to the child. It leads to a situation that t he child can’t live without their parents. They seldom run into troubles because their parents had already solved the problem for them before they meet the problem. This kind of children can’t get along with other people very well. They consider themselves as the most important ones. Even worse, they may not have enough independent ability to live in the society without their parents’ help. When they go to society, they will feel depressed. â€Å"In a investigation of 4000 youth criminals, 16.3% of them receive this kind of family education. †3.3.3 Careless type of family education It usually refers to parents who lack of responsibility to take care of their children. Young parents are working hard to make money. They don’t have enough time to get along with their children. According to a survey, the children whose parents are individual entrepreneur, taxi driver or labor contractor, break the law easily. The main reason is the parents mentioned ab ove, who have few time at home. Even they are at home, they seldom put their hearts on their children. They simply think if they provides a good living condition for their children, who will become a talent. This type of  family education is dangerous. Children’s thought is not mature enough to judge all the things in a right way. It is easy for children to choose the wrong way to go.3.3.4 Changeable type of family educationThe children had been influenced greatly by this type of family education. For parents, the way to present this kind of education is self-contradictory. In other words, one parent is severe, another indulgent. Or the same behavior, is allowed today, but is forbidden tomorrow. A great number of research proved that children’s behaviors have a close connection with the changeable type of family education when they are young.3.4 Bringing up by elder generation show more disadvantagesBringing up by elder generation means more chance to spoil the child ren. The popular situation is that children raised by grand-parents. In this way, there are more disadvantages than advantages. Grand-parents used the traditional view to teach their grand-sons or grand-daughters. The result of this will destroy the children. 4.Main problems in today’s American family education4.1 Indulgent type of family education Different from Chinese family education, Ameirican indulgent type of family education had more harmful effection. Because over indulgent, it made a lot of social problems.Such as, teenage crime. In radio or TV, we sometimes can get a information that a 15-year-old boy shot his friend in the middle school.4.2 lack of communicationAmerican think that every member in a family, he or she should had his or her own space. In their opinions, they can†t interfere each other even they are in a family. And when a person is 18 years old, he may leave his parents. It means his has little time to stay with their parents. So they has less resbosibility to their parents. But, in Chinese people’eyes, it’s no a good idea to leave their parents. It may lose the chances to communicate with each other.4.3 pay too much attention on happy learningAmerican take happy learning serious. But, in fact, happy learning is good when children are young. Only pay attention to happy, parents may find that children’s learning levels are declined. For example, some students who get used to happy learning, can’t calculate without calculator.5.The comparison of the family education’s process between China and America From the results of the family education, we can find, in the process of family education, although it is not a kind of systematic education, it still has its educational aims, contents and methods, like the schools, which play an important role in the educational system. The aims of education are the most important ones which determine family education’s contents and methods.5.1 The c omparison of the contents of family educationThe aim of education determines the content of education. â€Å"The contents of American family education are very plentiful. American parents pay attention to their children’s all-round study.† We called â€Å"qualified education†,which includes physical strength, cognition, social ability, emotion and so on. To enhance children’s physical strength, children do outdoor exercises, such as, playing on a swing, hiking. On the development of cognition, parents train children’s sense organs, enlarging their culture view and hobby. For example, when parents go to library for study or borrow some books, they always take their children with them. In this way, they can stimulate children’s interest. On the development of social ability, children are required to enjoy themselves and share things with their friends. On the development of emotion, with the help of the parents, children learn to enjoy music, art or dancing etc.Although the contents of Chinese family education are divided into morality, intelligence, physical, art etc. However, when the child at school age, intelligence is the most important. The contents of education become imbalance. In physical, Chinese parents pay more attention to children’s nutrition, they make great effects to prevent their children from diseases. Compared with American parents, this kind of education is a protection which is defensible, static and passive. Greenhouse-training can train a person strong; On intelligence, children are given knowledge, skills, such as, the books that are full of knowledge and interesting things, at the same time, they learn the skills of reading, writing and counting.When the children begin their school  education, family education are inclined to the tendency of school education: parents supervise children’s study, check their homework, buy extracurricular exercises for the children. On art education , more and more parents realize the important professional skills. So they request children to learn drawing, dancing without children’s willingness. It is a blind action, it may kill children’s talent, even worse, they may pay a good deal of money and a lot of time but without good results. And doing this willgive too much pressure to children. By comparison, American family education’s contents are substantial and scientific. On the contrary, Chinese family education’s contents are narrow, limited and not scientific. For example, in Chinese family education, physical is less important than intelligence.Chinese parents pay more attention on children’s health from which is the low-level content. Children ignore physical training, lack of outdoor exercises, stay at home to watch television. Then the number of getting adiposity become larger. Intelligence includes practical ability and latent capacity. Practical ability is what you know, what skills and knowledge you should master. Chinese family education always ignore skills, such as, living skill, working skill, communicative skill etc. American people take these skills seriously instead of ignoring them. In their opinion, these skills are the basic quality to stand on the social stage.Chinese family education ignore not only some practical abilities, but also latent capacities which are divided into study ability and creativity. Chinese parents seem to think highly of knowledge study, in fact, they only pay attention to the low-level knowledge which just can deal with school examinations. In a questionnaire called â€Å"how to train teenagers’ creative ability.† There is a question , â€Å"If you find your children trying to take a clock apart, what will you do?† 40% of parents will scold the children. 48% of parents will use a way without patience.From this questionnaire, we can find out Chinese parents’ ideas of training creation should be impr oved.By comparison, American parents pay attention to children’s multi-hobby and creation-consciousness training. Most American experts adviced that not to learn knowledge without comprehension study. When children come back home from school, Chinese parents always ask a question â€Å"Do you remember what the teacher teach?† or â€Å"Do you get a good mark on today’s test?† Yet, American parents will ask â€Å"Do you ask teacher some questions?† or â€Å"Is the lesson  interesting today?† This present the different opinions on intelligence between Chinese parents and American parents. 5.2 The comparison of the aims of family educationFamily education’s aims determine it’s direction. So the aims of family education are the core, which is the basic reason of the different family education between Chinese and American. Family education’s aim is to train a child with some characteristics through family education. Once the aim is determined, education contents and methods should be chosen according to the aims. So what’s the different aims of Chinese family education and American family education, or we can say the different expectations of the parents in the two countries.American family education’s aims are to train the child into a social man, who can deal with all kinds of events and own independent ability. It is not a high expectation. â€Å"Social man† is not an utopia idea, but a requirement which is practical and easy to achieve. So American parents have a relaxed attitude to educate their children. They are good at finding out the active parts from their children’s individuality. And the children can find their value from family education. In fact, this kind of education can achieve good results.According to this aim, they can train their children’s independent ability. Let’s see American children in different periods. When they are still a baby, th ey sleep alone; When they can walk by themselves, they seldom ask parents for help; When they grow up, they own their rooms and they should clean the rooms by themselves; They do what they can do from childhood to make money. For example, they do house cleaning, be a baby sitter, send newspapers; When they go to senior middle school or university, they do part-time jobs to make money for the cost of living. By comparison, Chinese family education’s aim is to train the child into a talent, who has a bright future. A bright future means to get a good job and to lead a simple life all their life time.First, this aim is high and full of utility. It is hard to achieve, because â€Å"having a bright future† is not an ordinary aim. Because of the aim, Chinese parents especially concern about children’s study achievements. Their only requirement is that their children can concentrate all the attentions on study. At the same time, they ignore their children’s extr aordinary abilities, damage their imaginations. At the end, parents would kill the talents before the children  become qualified persons. Although Chinese children study very hard, and get good achievements. They lack of abilities to suit this society. Sometimes, parents’ expectation would come to nothing.5.3 The comparison of the methods of family educationThe methods of family education are the concrete measure of education contents. The choices of which education methods are connected closely to a nation’s custom, culture and history. At the same time, it is restricted by education aims. Conversely, whether the parents can use the scientific education methods properly is connected to the realization of family education’s aims and contents. Generally speaking, in American families, â€Å"parents mainly use an equal way to educate their children.They respect children’s personality and rights. Children, in the family, are treated as independent individ uals. Parents and children are equal.†By comparison, Chinese family education’s methods lack of equality. Chinese parents don’t treat their children on the same level as themslves. Instead, parents stand for the elder generation and the children stand for younger generation. American parents advocate the open education:First, they pay attention to practical training, emphasis on training children in practice instead of preaching. In American’s opinion, if the children can do the work, let them do it. Through the process of doing the work, they can improve their recognition of things, accumulate experiences, master skills, enhance capacities, develop hobbies and consolidate self-confidence and responsibility. We can say, American parents give the key of the door to children instead of opening the door for the children.Second, American parents think play and game are very important. They think play is the most important thing when children are young. In Amer ican, children take part in all kinds of activities, do a lot of outdoor exercises. There are a lot of good places for them to do exercises. On the weekend, parents go out for tour with children. In the process of playing, the children develop their intelligence, such as imagination, judgement, communication with other people and emotion adjusting and so on.. Chinese parents advocate the close education:First, they ignore the importance of practical training, instead they pay attention to preaching. The requirement to children is study. All the things, including what the children can do by themselves, are done by their parents. It is the reason why Chinese children learn a lot of knowledge but can hardly do anything when they enter the society. Second, they lack of outdoor exercises because Chinese children have endless homework. They live under the pressure of a lot of examinations. At the same time, they can’t find a good place to do outdoor exercises. Because of different education types, American family education and Chinese family education show different methods. So, we can try to turn our close education into open education. American family education methods present in four aspects:First, children have their right to speak, in other words, they can show their opinions on family affairs. American parents inspire their children to say what they want to say . Second, American children have right to choose, when the children start to show their ability to cognize things, they would like the children to choose by themselves. The children can choose games, books, friends, jobs and so on. American parents wouldn’t put their opinions on their children. Most of the time, their role is to lead the children to choose, or they only stand behind the children, to give them confidence.Third, American parents can make friends with their children, they can communicate on the base of equality. Fourth, American parents respect children’s rights of pri vacy. Chinese family education methods also present in four aspects: First, children have less right to speak, that is to say, Chinese parents require their children to obey the rules, and have few different ideas. As the American president Nixon said â€Å"The task of Chinese education system is to train children into a person who is docile, completely listen to elder generation. In this way, they lose Chinese Darwin and Einstein.†Second, Chinese children have limited right to choose and most of them would like to do things according to parents’ willingness. Third, Chinese parents always appear with a image of authority so their status are higher than their children at home. Fourth, Chinese parents always destroy children’s rights of privacy. For example , their school bags are searched; diaries are peeked. We can find that differet family education methods present in different aspects. American pay attention to the right  children own, but Chinese never thin k so. The democratic method of education which is a kind of loose and comfortable education, and presents a great deal of advantages: For one thing, it helps to train creative ideas. Loose and comfortable conditions are the most important to stimulate children’s creativities.Under high pressure, children’s creative ideas would be constrained. On the contrary, in a happy and calm family atmosphere, children can be stimulated easily. To produce a loose and comfortable atmosphere, parents should build a relationship equalled with children. For another, it helps to form healthy personality. Children would take part in family affairs actively, to express their own opinions, stop being afraid, and be full of self-confidence and responsibility if they are given the rights of speaking, attending and choosing. In addition, this kind of relation can inspire children to share their secrets to their parents. At the same time, parents can understand children’s thoughts. It u rges children to form a good personality. However, autocratic method of education presents a kind of restrained education, which constrains creation and the development of personality.6.The comparison of the family education†s results between China and America Different results of education are due to different contents, aims and methods, which can be discovered after comparison . Generally speaking, American children show distinguishing features when they are very young. For example, they show great enthusiasm, keep calm when they run into troubles, get on well with other people, have great power and are full of new ideas, strong independent ability and social ability. Because they are independent from parents when they are 18, they are full of more confidence and courage.Further more, they should do part-time jobs to meet their needs of money. Having the idea of suiting market economy, they take part in money management, at the same time, they learn how to promote sales and communicate with customers. They realize money is not easily earned by all these kinds of practice. Thus, they get into a habit of thrift. In a word, the outstanding characteristics of American children are their great abilities and the adaption to the society smoothly. However, Chinese children, teenagers, even university students, who do well in their studies, show negative tendency in their characteristics. In more details, they  behave in a passive way, such as timid, having deep-rooted dependent mentality, lacking of the ability to communicate with other people.Even worse, with poor independent viability, they can’t deal with money in a proper way. In short, they are lack of the ability to adapt to the society. All of these characteristics, which can be found from Chinese children, are due to Chinese â€Å"diploma-education†. Chinese parents expect their children to study hard in the school instead of taking part in the changeable society. Nowadays, what kind of the education results fits the society? Social development needs man’s activity, creativity and humanity’s liberation.As the civilization develops, more and more people need to focus on the development of humanity and the ability to do all kinds of things. So we can say today’s society needs active and all-round talents. Obviously, American family education can train a child, who is full of creativity and capability, by comparison, Chinese family education only can produce a â€Å"talent†, who is good at studying and obeying the rules. It is the result of â€Å"examination-center-education†, which can do harm to our teenagers’ body and mind. So Chinese family education needs a reform immediately.7.The causes of family education’s differences between China and America In modern society, parents take education seriously in Amreican the same as those in China. Why these two kinds of family education have so many differences? To sum up, the causes of different education are:7.1 The different history backgroundsAmerican, which is an emigrant country with a short history, has less old culture. Affected by multi-culture and multi-value, it can accept new thoughts and culture more quickly without restriction. So compared with Chinese people, they possess more adventure and creation sprits. However, China had a long history, at the same time, it reserves more old culture, especially is affected by feudal farmer’s idea for a long period. Its culture value is conservative and cautious, which lacks of adventure spirits and creation consciousness. Chinese people are educated to be obedient, comparative and lack of an environment to accept new ideas on the whole.7.2 The different economic patternsAmerican productive force is advanced. Its commodity economy is flourishing. There are a lot of opportunity to get jobs. The pressure of living are limited. Moreover, The United States is a society of capabilities, where the system of is perfect, staff are free. And they have a lot of opportunities of changing a job. It means there are various of jobs for Americans to choose. In American parents’ opinions if children can base themselves on the society, no matter the job is highly valued or not. Besides, commodity economy is changing in every minute, jobs are changing too. So parents never think their children can live a smooth life.Consequently, American family education’s aim is to focus on training children into â€Å"human† It seems more macroscopic and wide-ranged. It meets all changes by remaining unchanged. By contrast, â€Å"China is a developing country. The pressure of living is great. China is a society of diplomas. Jobs are stable, so Chinese always put all their happiness on a job. Their choosing are limited. Chinese parents think good study achievement can bring a good job for their children. It is a smooth way of life, and it is also the best way for a person.† Therefore, Chinese family education’s aim is to focus on training children into â€Å"talents†.7.3 The different social conditionsAmerican have good economic conditions, perfect old-age social system. American parents don’t have the idea that rearing children against old age. Instead, they think when they become old, they can go to old people’s home to live the rest of their life. So they rear the children to 18 years old, who become independent persons, and they finish their jobs without considering what the children will be in the future. They don’t care about whether the children will bring honor to them or not.By comparison, China, a nation which economic condition is poor, has incomplete social old-age system, and exists some old conception questions. Chinese parents consider that children’s education is connected with the rest of their life. They treat the children as their own property, require children to pay back for them. And the t hing that presents it in their ways is education. Many Chinese parents treat the thing of beating children as a personal affair. They think no one can interfere,let alone the law. 7.4 The different traditional cultures7.4.1 Different value orientationsAmericans pay attention to personality, their value orientation is based on the individualism. They lay stress on their own benefits, advocate individual improvement and find their own true value. It is the core of American culture. An American scholar pointed out: In a democratic society, every citizen has his own goal, which is himself. In the family, individual is the most basic one, which is the valuable, independent from his family relation and doesn’t depend on others. So in American family, parents used to treat themselves and their children as two separate individual. â€Å"Self† doesn’t only include parents themselves but the children selves. To carry out children’s self-value, parents should respec t children’s willingness, interest and hobby first. But American parents attach importance to enjoying their life.They wouldn’t give up to go to cinema because of the children. Chinese pay attention to general character. They have a conception, which is the most important. The conception is collective spirit. In other words, it means considering things as a whole. It emphasizes collective interest more important than individual interest. Chinese consider that a person is living in contrast with other people. From ancient time to the present, â€Å"self†, this conception results from contrast with other people, that is, individual value only can live with others’ relations in Chinese society. In Chinese family, parents lose themselves at the same time, they don’t respect their children.â€Å"The way that Chinese parents lose themselves presents as following: they consider children as their own, as a continuation of themselves; their children seems to be their whole lives and hopes; they put all their hopes on their children. This kind of parents would use their determination to replace their children’s.†[10] P62 They think from adult’s view. So we can find Chinese parents always set an impractical goal for their children. American pay attention to personality while Chinese pay attention to general character. It has its economic background. In the structure of modern capitalism, American’s commodity economy defeated nature economy. And it exists for more than a hundred years. In the condition of commodity economy, individual is independent relatively. One person, if he wants to develop in the competition of commodity economy, he must improve himself.Therefore, in the commodity economy society, people keep a tradition which is to value self the most important. By comparison,  Chinese’s nature economy existed for thousands of years. Chinese are get used to tying on the land. Individuals lack o f the condition of developing by themselves. Through dozens of years planned economy, even more than twenty years of market economy, Chinese can’t get rid of the dependency. Individual’s development often need other people’s help. Even evaluating an individual is carried out by comparing with other persons. So Chinese like taking part in community, in order not to be isolated. å’Å'Americans encourage rationalism. Their family education praise rationalism highly, which they treat as a basic principle to deal with family members and family affairs. Most of American parents consider the obligation of raising a child the same as the obligation to the society. It does stand not only in an individual position but the social position. In Americans’ opinions family education is considered as an obligation, so Americans never want to get something back from their children. They consider that they ought to go to the old people’s home. Of course, it is bas ed on American perfect social security system and their culture.Chinese encourage affection which is considered to be the most important thing in Chinese society. Chinese family education, human relation is the base and emotion is the rule to deal with the relation of family. Chinese parents consider the children as their own private property, from the angle of their honor. Chinese parents take the greatest care of their children but with a conception of getting back something from their children. From this point of view, we can understand why more Chinese parents expect their children to be talented than American parents does. They put too much material gain in the aim of family education.8 Suggestions This paper is comparing the vague generalization of family education between China and America. Chinese family education and American family education have their own characteristics. Furthermore, American family education has its disadvantage either. Apparently, the paper doesnâ€⠄¢t aim at denying American family education or Chinese family education. Through the comparison, this paper puts forward some suggestions that suit for Chinese family education.8.1 For education aims: turn â€Å"talent† education into  Ã¢â‚¬Å"human† education. Through the comparison, we can find, American family education’s aim more fits the development of society. At the same time, it can produce more creative persons. We can’t deny, in Chinese examination education, we kill a lot of talents .If we want to change the situation, we need family education’s help. Generally speaking ,as the enhance of social productive force, the society competition becomes more and more fierce. A person’s comprehensive quality becomes more and more important. In fact, this comprehensive quality is the basic human education. Using human education as our family education’s aim, Chinese will get rid of the mistaken ideas of family education.8.2 For educa tion contents: â€Å"turn ‘one-sided’ family education into ‘all-round’ family education. Today’s aim of family education is to teach intelligent knowledge. Because of the wrong aim, the intelligent education is the most important. This kind of education, will make children’s quality development unbalanced so that they can’t fit for this changeable society. After setting up â€Å"human† education as our family education’s aim, parents should improve children’s comprehensive quality. If we want to improve children’s comprehensive quality, we should turn one-sided family education into all-round family education, especially education of latent energy, morality and temper.8.3 For education methods: turn â€Å"restrained† education into â€Å"loose and comfortable† education, turn â€Å"closed† education into â€Å"open† education. Affected by Chinese culture, parents have more power than democracy. This kind of education is harmful for teenagers’ mature. Modern society should advocate loose and comfortable education and open education. 8.4 To set up a conception of qualified educationNowadays, education reform’s core is to improve education’s quality. â€Å"The main aim of education is to teach children to learn from how to live to care other people then responsible for others.† Concerning to family education, parents should set up a conception of qualified education. Qualified education is based on human’s physiology and psychology, which has nature peculiarity. It is a kind of education that can train teenagers all-round development. Furthermore, its goal is to fit the needs of the society’s development.Through qualified education, parents teach the youth playing, working and communicating which are the abilities a person should  own in modern society. Quality education aims to improve every aspect of quality a tale nt needs. It is not only a conception of qualified education but also a conception of value. Only when the parents set up the conception and use it as family education’s guide, can the children get used to this society quickly and smoothly. 8.5 To turn sole education into multiple educationIn Chinese, many parents aim the goal of education on intellective education. So they ignore non-intellective education which concerns children’s physiology health. Scientific family education should give first place to intellective education and in addition, take care of children’s physiology, psychology, knowledge. Besides, parents not only teach the children knowledge of culture, which is necessary in a person’s life, but teach other kinds of knowledge. Although to increasing knowledge of culture does good to intellective development, it is not sure it helps a lot.8.6 To turn knowledge education into capability educationIn today’s society, development of moder n science has put training ability in a higher position than teaching knowledge. Family education demands the parents not only to give children food but the skills to get food. Chinese should change the method which focuses on the knowledge, turn knowledge education into capability education. Ability is the intelligence that people finish a task or achieve their goals It is the result of psychology condition and physiology condition. It includes intelligence skill system, motivation structure system and operating skill system. These three systems connect with each other and inspire one by one. A person’s development level depends on the whole ability system which is formed by them.8.7 To use scientific mode of family education to speed the refrom of family education8.7.1 Creative type of educationâ€Å" This kind of education pays close attention to the development of children’s latent energy, which fixes eyes upon the use and training of intelligence. It advocates on creative study through active research and self improvement. â€Å"The basic education mode is: cognition-research-creation-application, which is people’s ability of  acquiring and using knowledge, and the wisdom that people show.† It includes observing ability, memorial ability, thinking ability, practical ability and so on. These abilities connect with each other and restrict each other. They are always considered as a whole. So intelligent education depends on all of the abilities mentioned above.8.7.2 Successful type of educationIt aims at creating the condition of success. It requires children to grasp the opportunities of success. It also requires children to hold the opportunities of success. In this way, children can improve self-confidence. Using this kind of education mode, children can develop themselves step by step on the way of success. â€Å"The basic education mode is aims-success-new aims.†8.7.3 Happy type of educationIt advocates parents to create a perfect education condition, which develop multi-ways and multi-form of education activity. â€Å"The basic education mode is action-master-application on action.†8.7.4 Qualify and special type of educationIt emphasizes on the basic requirement of the whole. In other words, it means to make sure the basic things in education. Besides, if the children have already learnt the basic knowledge, parents can make full use of the advantages of their children, encourage their children to develop in more aspects. â€Å"The basic education mode is base-multi-action-more aspects development.†9.Conclusion American famous writer John Brasal said in his best seller Family May Hurt You When a person grow up, all his behaviors are determined by the family environment when he was a child. Every child grows up under his parents’ family education, what kind a person will be, depends on what kind of family education he received. Children’s character and destiny are connected closely to family education. For the family, for the children, for the parents, we should change the wrong conception of family education and correct it at once.We, Chinese, should change utopian expectation of  children’s education. Give up the harmful types of family education. Pick up good idea from American’ family education. To turn â€Å"talent† education into â€Å"human† education.. To turn â€Å"one-sided† family education into â€Å"all-round† family education. To turn â€Å"restrained† education into â€Å"loose and comfortable† education. To use scientific mode of family education to speed the refrom of family education. If we can follow these changing, Chinese family education will go to a bright future. Ameircan also can get something they lack of from our family education.